- Business Made Simple
- StoryBrand
- Coach Builder
Online Brand Foundation
You have a website. Your right customers just can't see themselves in it.
Your site lists your services, shows your work, and has a contact form. But it doesn’t say who you are, why you exist, or who you’re specifically built for. So the customers who would pay your price without flinching — they land on it, feel nothing, and move on.
- Website messaging rebuilt on your brand
- SEO that attracts the right fit, not just traffic
- $4,500 upfront or 2 payments of $2,500
- Website messaging rebuilt on your brand
- SEO that attracts the right fit, not just traffic
- $4,500 upfront or 2 payments of $2,500
THE PROBLEM WITH YOUR WEBSITE RIGHT NOW
Your website is online. But your brand isn't.
8/10 roofing websites make the same mistake. They say what the company does — but not why it exists. They list services — but not what makes the company impossible to replace. A customer who lands on your site and can’t feel the difference between you and your competitor in 10 seconds will go with whoever’s cheapest.
- Your homepage reads like every other roofer's homepage — services, areas served, call us now.
- There's no clear story. No reason a homeowner should choose you over the next result on Google.
- Your SEO might bring people in — but the messaging doesn't convert them because it doesn't mean anything to them.
- You show up online, but you don't show up as yourself. You show up as a generic roofing company.
WHAT THE ONLINE BRAND FOUNDATION ACTUALLY IS
"Your website isn't a brochure. It's the first place your roofing brand either earns trust or loses it."
In The Online Brand Foundation, we take everything your company stands for — your purpose, your positioning, your ideal customer — and make it visible online. Every word on your website, every page, every search term you show up for is built around who you are and who you’re for. Not a template, or a theme. Your brand, online.
WHAT'S INCLUDED
Four pillars. One complete online brand presence.
Every deliverable connects back to your brand — so nothing feels disconnected, generic, or like it could belong to any other roofing company.
1
Website messaging rebuild
Every page of your website gets written around your brand positioning. Homepage, about, services, contact — all of it rebuilt so a visitor understands who you are, who you serve, and why you’re different before they ever call you. Or maybe we choose a totally different website layout depending on your brand strategy, and what you stand for.
Deliverable: Full website copy aligned to your brand
2
Brand-anchored SEO strategy
Not just keywords that bring traffic to your website — search terms that attract the right customers. Your SEO is built around your category positioning so the people finding you on the internet are the people who want what you specifically offer, not just anyone looking for a roofer.
Deliverable: SEO strategy document + implementation
3
Brand presence audit & cleanup
We go through every place your brand shows up online — Google Business Profile, social bios, directories, review platforms — and align them all to your positioning. No more scattered first impressions depending on where someone finds you.
Deliverable: Brand presence checklist, fully implemented
4
Quarterly brand maintenance
Your brand online isn’t set-and-forget. Every quarter we review what’s working, update your messaging as your company evolves, and make sure your online presence stays sharp and consistent with where your brand is going.
Ongoing: $2,500/quarter after setup
WHAT THIS ISN'T
This is not a web design package. It's a brand infrastructure decision.
Most roofing web agencies build you a site that looks clean and lists your services. That’s not what this is. The difference shows up when a customer lands on your page — do they feel something, or do they keep scrolling?
A typical web agency
Builds a site based on a template
Writes generic copy that fits any roofer
SEO focused on volume, not fit
Hands it over and disappears
Your brand still isn’t clear online
Online Brand Foundation
Built on your specific brand positioning
Every word written for your ideal customer
SEO that attracts the right fit, not just traffic
Ongoing quarterly partnership
Your brand is unmistakable online
INVESTMENT
Two ways to get started. Same outcome.
Pay upfront or split it into two. Either way you get the full setup — website messaging, SEO, brand presence, and quarterly maintenance.
Pay upfront
$4,500
One payment. Full setup begins immediately.
- Website messaging rebuild
- Brand-anchored SEO strategy + implementation
- Full brand presence audit and cleanup
- Then $2,500/quarter for ongoing maintenance
Split payment
2 × $2,500
First payment to begin. Second at launch.
- Everything in the upfront option
- $2,500 at start · $2,500 at site launch
- Then $2,500/quarter for ongoing maintenance
- No difference in scope or timeline
Moving to the BOS later? Everything built in the Online Brand Foundation feeds directly into Phase 3 of the Brand Operating System. You’re not starting over — you’re building on it.
WHAT CHANGES
What your online presence looks like after this.
Not just a better-looking website. A brand presence that does the convincing before you even pick up the phone.
- A homeowner lands on your site and immediately understands why you're different — before reading a single service page.
- Your Google listing, your social profiles, your website — all saying the same thing, in the same voice, to the same person.
- The leads that come in from SEO are a better fit — because the content they found was written for them specifically.
- Price objections drop on inbound calls because customers already trust you before they've spoken to anyone.
- Your online presence finally looks and sounds like the company you've actually built — not a generic roofing website.
FAQs
Questions Business
Owners Usually Ask
Clear answers about the strategy session, the process, and what you can expect before moving forward. Every conversation is designed to provide honest direction, practical insight, and real business value.
Is this just a sales call in disguise?
No — and I’ll prove it with the guarantee. If the only outcome of this call was you booking the BOS, I wouldn’t charge $999 for it. You’re paying for a real diagnosis that has real value regardless of what you decide next. The guarantee exists because I want you to feel that difference the moment you hang up
What do I need to prepare before the call?
Nothing formal. Just be ready to talk honestly about your business — where you feel the friction, what you’re proud of, what keeps you up at night. The more candid you are, the more useful the diagnosis. You’ll receive a short pre-call question sheet after booking to help you think it through.
What if I'm not ready for the full BOS right now?
That’s completely fine — and I’ll tell you that honestly on the call. Some owners need to start with the Online Brand Foundation first. Some need to sit with the diagnosis for a month. You leave with a clear next step either way. The $999 doesn’t expire if you decide to move forward with the BOS later.
Why $999 for a call?
Because your time is worth something too. A free discovery call gets a very different quality of attention — from both sides. When you pay for a diagnosis, you show up ready to be honest. I show up prepared. The outcome is worth ten times the price if it changes how you position your company for the next decade. And if it doesn’t, you don’t pay.
Your brand is already real. Let's make sure the internet knows it.
The Online Brand Foundation is the first step to showing up online the way your company actually deserves to. Clear, positioned, and built to attract the right roofers.