If you are a roofer trying to figure out where to spend your advertising money in 2025, you have probably heard about Google vs. Social Media Ads. But which one works best for your business?
Let’s break it down in a super simple way so you can make the right choice.
What Are Google Ads?
Think about the last time you searched on Google. The ads you see at the top of the page are Google Ads. They are designed to help businesses (like roofing companies) show up when people are searching for specific services.
Benefits of Google Ads for Roofers:
- People Are Ready to Buy: When someone searches for “roof repair,” they are probably looking for help right now. Google Ads can connect roofers directly to these customers.
- Target Local Customers: You can set your ads to show up only in specific areas, like your city or neighborhood.
- Pay Only for Clicks: With Google Ads, you only pay when someone clicks on your ad. This means your budget is spent on actual leads.
Pro Tip: Maximize Your ROI with Google Ads
Google estimates that businesses earn $8 in profit for every $1 spent on Google Ads.
Source: Cube Creative
Challenges of Google Ads:
- Can Be Expensive: Keywords like “roof repair” or “roof replacement” are super competitive, meaning it can cost a lot per click.
- Needs Good Setup: To get the best results, your ads need to be well organized, with the right keywords and a strong landing page.
What Are Social Media Ads?
Social Media Ads are the ones you see while scrolling through platforms like Facebook, Instagram, TikTok, or LinkedIn. They are great way for roofing businesses to reach people who might not even know they need a roofer yet.
Benefits of Social Media Ads for Roofers:
- Show Off Your Work: You can post photos or videos of your roofing projects to grab attention. A cool “before-and-after” roof transformation can really wow potential customers.
- Cost-Effective for Awareness: These ads are usually cheaper than Google Ads and great for letting people know about your business.
- Target Specific Audiences: Want to reach homeowners aged 30–50 in your area? Social Media Ads let you do that with detailed targeting.
Challenges of Social Media Ads:
- Lower Intent: People do not usually scroll social media looking for roofers, so these ads might not bring in immediate leads.
- Creative Content Needed: To stand out, your ads need to look good and catch attention fast.
Google Ads vs. Social Media Ads: What’s the Difference?
| Feature | Google Ads | Social Media Ads |
|---|---|---|
| Best For | Immediate, high-intent customers | Building brand awareness and engagement |
| Cost | Higher CPC (Cost Per Click) | Lower CPM (Cost Per Thousand Impressions) |
| Targeting | Keywords and location-based searches | Demographics, interests, and behaviors |
| Creative Effort | Minimal (text-based ads) | High (images, videos, captions) |
| ROI | Strong for short-term leads | Great for long-term brand recognition |
When Should Roofers Use Google Ads?
- Emergency Services: If there is a storm and people need roof repairs, they will search Google. Ads here can put you at the top of the list.
- Local Searches: For phrases like “roofers near me,” Google Ads dominate.
- Seasonal Campaigns: Use them to attract customers during peak seasons when people are actively searching.
When Should Roofers Use Social Media Ads?
- Showcasing Work: Post videos or pictures of your completed projects to build trust.
- Running Promotions: Offering discounts or free inspections? Social media is perfect for spreading the word.
- Brand Awareness: If you are new in town or just want more people to recognize your company, social media is the way to go.
Why Not Use Both?Google vs. Social Media Ads
The best strategy might be a combination of Google Ads and Social Media Ads. Here is how:
- Use Google Ads for Quick Leads: Capture customers who are searching right now.
- Retarget on Social Media: After someone visits your website, you can show them ads on Facebook or Instagram to remind them about your services.
- Test and Adjust: Use analytics from both platforms to see what is working and put more budget there.
FAQs(Google vs. Social Media Ads)
What Are the Key Differences Between Google Ads and Social Media Ads for Roofers?
Google Ads target customers actively searching for roofing services, while Social Media Ads focus on building brand awareness through visually engaging content.
Are Google Ads Worth the Investment for Roofers in 2025?
Yes, Google Ads are highly effective for reaching high intent customers searching for terms like “roof repair near me” or “roof replacement services.” Although competitive, the ROI can be significant if optimized correctly.
How Can Social Media Ads Benefit Roofers?
Social Media Ads allow roofers to showcase their work through before-and-after photos, run promotions, and target specific demographics, such as homeowners in a local area.
Should Roofers Use Both Google Ads and Social Media Ads?
Absolutely. A combined strategy allows roofers to capture immediate leads through Google Ads and nurture potential customers with retargeting on social media platforms.
What’s the Best Ad Strategy for New Roofing Companies in 2025?
New roofing companies should focus on Social Media Ads to build brand awareness and Google Ads to capture high-intent customers searching for roofing services.
Final Thoughts on Google vs. Social Media Ads
Both Google Ads and Social Media Ads have their strengths. If you are looking for fast, ready-to-buy customers, Google Ads are a great choice. But if you want to build your brand and connect with people who might hire you later, Social Media Ads are unbeatable.
Need help running your roofing ads in 2025? Contact Rise Roofers, and we will craft a strategy that works for your business.
[…] sum up, every roofing contractor has to comprehend that Google Ads and Facebook Ads have their seeds of power and weakness when it comes to reinvigorating digital […]