About Us

“When I started marketing, I came in as an outsider — an electrical engineer from Pakistan with a background in construction. I knew how contractors thought, and I knew one thing for sure: real contractors don’t charge retainers for one-time jobs. So why should marketers charge roofers thousands every month, whether results come in or not?”

I quickly saw the problems roofers were facing: no access to their own websites or ad accounts, random credit card charges, endless retainers, and no clarity about where their customers were. Most roofers walked away thinking “marketing doesn’t work.”

I decided to change that. To me, marketing isn’t about fancy tricks, dashboards, or endless promises. It’s about one thing: figuring out who your service is for, and presenting it in a way that connects with their needs, wants, and beliefs. That’s the real game.

That’s why I built Rise Roofers. Not to sell “campaigns,” but to build systems — like the Digital Launchpad, Pipeline Builder, and Coaching. Systems that roofers own, that bring trust, that make them irreplaceable in the minds of their local homeowners. Because when you chase volume and the wrong customers, you create chaos — bad clients, unhappy employees, complaints, and stress. But when you build a brand for someone specific, who values your service and respects what you do, you can charge premium, deliver better, and sleep at night knowing your business is actually worth something.

My principle is simple: no retainers, no fake promises, no random charges. I work with fewer roofers, but I work deeply with them. You own everything we build. And together, we make your brand the one locals never want to lose.

Founder, Rise Roofers